CONSULTING + FREELANCE

Lux Operations (Formerly Luxlab, Ltd.), Denver
Learn more at www.lux.cx

Constituent Experience
Content Marketing + Brand strategy
Digital Development + Design
Jan 2014 – Present

  • Contract consulting work with clients in the architecture and educational fields
  • Strategic consultation
  • Tactical communications support
  • Brainstorming & design thinking session leadership
  • marketing project management
  • paid social and digital marketing
  • fundraising narrative development

WORK EXPERIENCE

University of Denver

Marketing Director and Interim Team Lead
Advancement Marketing & Communications
May 2015 – February 2018

  • Led successful engagement efforts for inaugural Alumni Weekend, Homecoming and more. Smashed attendance expectations and records at major DU events
  • Instituted data-informed marketing approach (Google Analytics, Kissmetrics, email and social) to guide decision-making and optimization. Increased traffic, time on site, click-throughs and ultimately conversion
  • Developed engagement strategies for 2016 and 2017 “One Day for DU” 24-hour giving days, doubling participation and dollars raised year-over-year
  • Launched new online giving platform at give.du.edu, new alumni portal, and multiple other sites.
  • Led cross-functional marketing team through period of organizational transition, delivering strongest results to-date and building a reputation for successful collaboration
  • Managed vendor relationships, negotiating to maximize value of product implementations for university
  • Deployed A/B testing to improve social media and email open rates/clicks and conversions
  • Oversaw shift in social media strategy toward effective paid promotion and audience targeting, delivering well above industry benchmarks at reduced cost

Northeastern University

Senior Associate Director for Digital Strategy
May 2011 – November 2014

  • Managed team of front end developers, designers and content creators to deliver award-winning productions
  • Increased audience engagement 5x across edu and on social through analytics-driven optimization and coordinated institutional engagement
  • Modernized digital content production, measurement and QA throughout university web presence
  • Produced social brand strategy for the Office of the President, tripling engagement and improving PR
  • Integrated print/web/social for award-winning Making Tomorrow Happen, Empower (Northeastern’s capital campaign) and No Limits campaigns
  • Developed audience-specific strategies to reach prospective students, alumni, faculty, staff and donors
  • Partnered with campus police and IT to institute updated emergency communication protocol

Harvard Law School

Assistant Director for Online Strategy and Support
June 2008 – May 2011

  • Migrated static html site to dynamic CMS in 6 months, implementing QA and ensuring improved distribution
  • Collaborated with ITS to produce new content functionality supporting marketing needs
  • Transformed public engagement by launching HLS presences on Facebook and YouTube
  • Drove development of internal communications portal from RFP, vendor selection, IA discovery and SharePoint site building, designing architecture for future content management
  • Provided actionable insights on user behavior and expectations by conducting large-scale marketing survey
  • Co-founded “Online Best Practices” forum for cross-departmental collaboration on internet-related issues
  • Authored law/policy articles, profiles and interviews for HLS Today News
  • Assisted in speechwriting for Deans Kagan and Minow (including 2011 Commencement Address)
  • Delivered academic tech initiatives through collaboration with IT, HPAC and peer institutions

Boston University

STEM Program Manager, PROSTARS (NSF Grant)
November 2007 – April 2008

  • Managed educational programs, promoted through print media, digital marketing and direct outreach with Boston-area schools
  • Wrote Annual Report for NSF to ensure continued funding of grant
  • Oversaw print production, copywriting and freelance design support
  • Established Science Fair Mentoring program, resulting in English High School’s first state-level competitors
  • Collaborated with BU administration, Boston Public School representativse and StepUP to implement educational initiatives

91.5 FM Classical KUSC Los Angeles

Production Assistant, Programming Department
June 2003 – May 2004;
March – August 2007

  • Managed and produced new website content using HTML/CSS/PHP
  • Authored on-air copy, provided voice talent, and produced interviews for Arts Alive and other programming
  • Conducted research for Arts Alive, Spotlight on the Arts, and live classical music programming
  • Acted as station liaison with the LA Times and other media, arts and professional organizations

EDUCATION

University of Southern California, Los Angeles

B.A., English: Creative Writing, May 2004

Honors: Institute for Multimedia Literacy Honors Program, Thematic Option Honors Program, Engineering Honors Colloquium, Advanced Fiction Writing Workshops

Harvard Summer School, Cambridge

Advanced Fiction: The Novel, July 2009