WORK EXPERIENCE

University of Denver

Marketing Director and Interim Team Lead
Advancement Marketing & Communications
May 2015 – Present

  • Led successful marketing efforts for major institutional initiatives including inaugural Alumni Weekend, Homecoming and more. Drove thousands of attendees and participants to major DU events.
  • Developed and implemented marketing strategy for 2016 and 2017 “One Day for DU” 24-hour giving days, doubling participation and dollars raised each year.
  • Launched new Alumni portal at alumni.du.edu; developed and launched microsites for signature events and university initiatives
  • Led cross-functional team of marketing professionals through period of organizational transition, delivering strong results throughout and building a reputation for smart collaboration
  • Implemented data-informed marketing approach (Google Analytics, email, social metrics) to guide decision-making and optimization
  • Managed vendor relationships (iModules, SocialToaster, Sprout Social, etc), negotiating with vendors to increase the value of product implementation for the university
  • Launched A/B market testing to improve email open rates/clicks and conversions
  • Oversaw shift in Social Media strategy toward effective paid promotion and audience targeting, making Facebook one of our largest drivers of participation and a channel on which we consistently deliver well above industry benchmarks at low cost

Northeastern University

Senior Associate Director for Digital Strategy
May 2011 – November 2014

  • Streamlined digital content production, migration and QA across WordPress and Cascade CMS (60k+ pages), managing team of front end developers, designers and content creators
  • Increased audience engagement 5x across northeastern.edu and social presences through analytics-driven optimization, development and institutional-wide engagement/monitoring strategy
  • Produced social brand strategy for the Office of the President, tripling engagement for improved public perception
  • Integrated print/web/social for award-winning Making Tomorrow Happen, Empower and No Limits ad campaigns
  • Resolved emergency communication issues and initiated priority telecom through Dept of Homeland Security
  • Modernized web development through mobile responsive design implementation and data integration
  • Increased productivity while improving quality control by redesigning development workflows
  • Delivered mobile apps through unprecedented institutional collaboration

Harvard Law School

Assistant Director for Online Strategy and Support
June 2008 – May 2011

  • Migrated complete website from static html pages to Rythmyx CMS in 6 months, implementing QA processes to ensure improved dissemination of content across all departments
  • Developed new layouts and collaborated with ITS to produce new “media link” content type for Rythmyx CMS
  • Transformed public engagement efficacy by initiating/managing HLS presences on Facebook, YouTube, iTunes U
  • Drove development of internal communications portal from RFP, vendor selection, IA discovery and SharePoint site building, designing architecture for future content migration from internet to intranet locations
  • Provided actionable digital insights on usage patterns and audience expectations by conducting large-scale survey
  • Co-founded “Online Best Practices” forum for cross-departmental collaboration on internet-related issues
  • Authored featured law/policy articles, profiles and interviews for HLS Today News
  • Assisted in speechwriting for Deans Elena Kagan and Martha Minow (including 2011 Commencement Address)
  • Delivered academic tech initiatives through collaboration with IT, HPAC and peer institutions

Boston University

STEM Program Manager, PROSTARS (NSF Grant)
November 2007 – April 2008

  • Launched program-promoting websites using CSS/HTML/JavaScript, designing and building page templates for immediate and future use
  • Oversaw production of print media, writing copy, managing freelance designer and print production
  • Wrote and assembled NSF-required Annual Report to ensure continued funding of grant
  • Established Science Fair Mentoring program, resulting in English High School’s first state-level competitors
  • Collaborated with BU admins, Boston Public Schools, and Step UP to implement mayor’s educational initiatives

91.5 FM Classical KUSC Los Angeles

Production Assistant, Programming Department
June 2003 – May 2004|March – August 2007

  • Managed and produced new website content using HTML/CSS/PHP
  • Authored on-air copy, provided voice talent, and produced interviews for Arts Alive and other programming
  • Conducted research for Arts Alive, Spotlight on the Arts, and live classical music programming
  • Acted as station liaison with the LA Times and other media, arts and professional organizations

CONSULTING + FREELANCE

Luxlab, Ltd., Denver

Content + Brand strategy | Digital Development + Design
Jan 2014 – Present

  • Contract consulting work with clients in the architecture and educational fields

Tutoring and Professional Writing Services, Los Angeles

English Tutor | Technical and Marketing Writer | Editor
June 2005 – July 2007

  • Freelance work with local companies, organizations and individuals

EDUCATION

University of Southern California, Los Angeles

B.A., English: Creative Writing, May 2004

Honors: Institute for Multimedia Literacy Honors Program, Thematic Option Honors Program, Engineering Honors Colloquium, Advanced Fiction Writing Workshops

Harvard Summer School, Cambridge

Advanced Fiction: The Novel, July 2009